HOSPITALITY
The Art Hotel
Direct-booking website redesign.
OVERVIEW
The brief.
Boutique hotel website built to win direct bookings and reduce dependence on OTAs, premium storytelling paired with a frictionless reservation flow.
THE CHALLENGE
The Art Hotel had a distinctive on-property experience that wasn't translating online. Most reservations were arriving through third-party platforms, which meant lower margins and less control over the guest journey.
OUR APPROACH
How we approached it.
01
Brand-led storytelling
We led with photography and copy that capture what makes a stay there different, instead of competing on rate alone.
02
Streamlined booking flow
A reservation experience built to remove friction, with rate and room clarity that matches the language guests actually use.
03
Trust and proof
Reviews, awards and recognisable signals placed where they help guests commit to booking direct.
04
Performance and SEO
A fast, structured site that ranks for the brand's own name and the experiences it owns.
THE OUTCOME
What changed.
Direct bookings now feel like the natural choice for guests who land on the site. The hotel has more control of the guest journey from first click to check-out, and the brand is presented online with the care it deserves.
WHAT THEY GOT
- Premium first impression
- Smoother direct booking
- Better positioning vs OTAs
SERVICES
MORE WORK
