ROOFING
The Roofing Experts
Trade-focused lead-gen website.
OVERVIEW
The brief.
Conversion-focused website paired with a local SEO and ads program for a New Zealand roofing specialist, built to win urgent re-roof and repair enquiries across the wider Auckland region.
THE CHALLENGE
The Roofing Experts had a reputation for finishing the job properly, but their digital presence wasn't telling that story. Mobile-first homeowners researching urgent re-roof work were bouncing because the existing site felt dated and the path to a quote wasn't obvious.
OUR APPROACH
How we approached it.
01
Trade-focused IA
We restructured the site around the jobs people actually search for: re-roofs, repairs, gutters and emergencies, so each lands on a clear, action-led page.
02
Mobile-first design
Click-to-call and quote forms placed in thumb-reach, content prioritised for someone holding a phone with one hand.
03
Local SEO sprint
Google Business Profile work, suburb pages, and consistent listings across the directories that drive trade enquiries in New Zealand.
04
Photography that earns trust
Real project photography surfaced on every service page to prove the quality of work before someone picks up the phone.
THE OUTCOME
What changed.
The site now does the heavy lifting for both urgent residential enquiries and longer-cycle commercial roofing work. The brand finally looks online how it performs on site, and the team gets cleaner, more qualified leads.
WHAT THEY GOT
- A site that matches the quality of the work
- Faster path to enquiry on mobile
- Stronger local visibility
SERVICES
MORE WORK
