Accurate Cleaners

CLIENT OVERVIEW

Auckland specialists in commercial and healthcare cleaning.

Accurate Cleaners is a New Zealand cleaning company delivering tailored programs for offices, commercial buildings and healthcare facilities. The team's differentiator is discipline, trained cleaners, specialised medical protocols, and consistent standards across every site.

PROJECT OBJECTIVES

Grow beyond referrals with a real digital lead engine.

The Accurate team was winning work almost entirely on word of mouth, but wanted a website and digital footprint that could keep enquiries flowing consistently and open the door to larger commercial contracts.

• Present each service (office, commercial, healthcare) with equal weight
• Position Accurate as a credible option for corporate procurement teams
• Rank for Auckland cleaning search terms across suburbs
• Generate consistent commercial and healthcare enquiries

DESIGN APPROACH

Clean, structured, unmistakably professional.

We built a bright, structured design system with a corporate-friendly blue palette, sharp typography and photography that shows the team doing the actual work. It's a website that reads as safe for a facilities manager to shortlist.

WEBSITE FEATURES

A service-first architecture built to convert facility managers.

The site opens with three clear service tracks, Office, Commercial, Healthcare/Medical, each with its own detail page, credibility content and enquiry path. A carousel of specialised services (schools, gyms, hospitality) sits alongside for wider coverage.

• Dedicated service pages for Office, Commercial and Healthcare cleaning
• Specialised services carousel (schools, gyms, hospitality, medical)
• Trust-first sections with certifications and process detail
• Streamlined enquiry form built for procurement-style buyers

MOBILE OPTIMISATION

Facility managers browse on the move, and the site knows it.

Every service page is engineered mobile-first with thumb-reach CTAs, click-to-call, aggressive image compression and readable hierarchy at small sizes. Core Web Vitals are green on launch, essential for both users and Google.

SEO CONSIDERATIONS

Ranking for Auckland cleaning intent, service by service.

We split the SEO across service intent (office cleaning, medical cleaning, commercial cleaning) and location intent (Auckland CBD, North Shore, wider NZ). Structured data, clear H2s and internal linking help each page rank on its own merits.

• Service-specific pages targeting commercial search terms
• Location signals across Auckland and NZ
• Schema markup for Organization and LocalBusiness
• Content designed for both Google and AI search

UX IMPROVEMENTS

Every visitor lands one click away from an enquiry.

We removed a layer of category-first navigation, added service-specific CTAs into every page, and gave healthcare and medical buyers a dedicated pathway so procurement teams don't have to piece the story together.

KEY OUTCOMES

A digital front door that opens the corporate market.

Accurate Cleaners now runs a website that supports both residential-adjacent enquiries and larger commercial and healthcare contracts. The team no longer relies on word of mouth alone, and the brand reads with the credibility their delivery has always earned.