COMMERCIAL SERVICES
Accurate Cleaners
Lead engine for a growing cleaning business.
OVERVIEW
The brief.
End-to-end brand, website and local SEO program for an Auckland cleaning company, built to capture commercial and residential leads at scale.
THE CHALLENGE
Accurate Cleaners was winning work through word of mouth but struggled to grow beyond it. Their online presence didn't match the quality of their service, and their listings on Google weren't competitive against larger franchise operators.
OUR APPROACH
How we approached it.
01
Brand refresh
We sharpened the visual identity, photography style and tone of voice so the brand felt as professional online as it was on site.
02
Service-area website
A new website with dedicated commercial and residential journeys, plus location pages aligned with the suburbs they actually serve.
03
Local SEO
We optimised the Google Business Profile, built citations on the directories that matter in New Zealand and worked with the team on a simple review-collection habit.
04
Targeted ads
Paid search campaigns aimed at urgent commercial cleaning intent, with landing pages designed to convert on first click.
THE OUTCOME
What changed.
Accurate Cleaners now show up where their best customers are looking. The combined brand and digital lift has given the team a steady stream of qualified enquiries to work from, without relying on referrals alone.
WHAT THEY GOT
- Stronger local presence
- More qualified enquiries
- Brand people remember
SERVICES
MORE WORK
