BUILDING PRODUCTS
Skylight Experts
Conversion-led website launch.
OVERVIEW
The brief.
Strategic website rebuild and lead-generation system for a New Zealand specialist skylight installer, designed to turn enquiries into booked installs.
THE CHALLENGE
Skylight Experts had a strong reputation in the residential market but their website wasn't reflecting it. Visitors couldn't quickly understand the range of installations they offered, and key information was buried several clicks deep, leaving qualified buyers unsure of the next step.
OUR APPROACH
How we approached it.
01
Audit and strategy
We reviewed the existing site, mapped the customer journey from search to booked install, and identified the points where visitors were dropping off.
02
Information architecture
We restructured the site around the products and services people actually search for, with clear category pages and a simple path to enquiry.
03
Conversion-led design
Each page was rebuilt around a single primary action, supported by proof, photography and trust signals tailored to the New Zealand market.
04
Performance and SEO
We rebuilt the front-end on a modern stack with Core Web Vitals and on-page SEO baked in, so the site is fast on mobile and search-ready from day one.
THE OUTCOME
What changed.
The new site presents the brand with the confidence the team had earned offline. Enquiry volume has grown meaningfully, the path to a quote is clearer for both homeowners and trade partners, and the site is now a sales asset rather than a brochure.
WHAT THEY GOT
- Clearer message
- Stronger lead flow
- Faster, cleaner site
SERVICES
MORE WORK
