BUILDING PRODUCTS
Skylight Experts
Conversion-led website launch for NZ's certified VELUX installer.
OVERVIEW
The brief.
Strategic website rebuild and lead-generation system for Skylight Experts, an Auckland-based certified VELUX skylight installer serving New Zealand nationwide. Designed to turn buyer research into booked installs.
THE CHALLENGE
Skylight Experts had a strong Auckland reputation and a proper VELUX certification behind them, but their previous website wasn't reflecting either. The full range of installs wasn't clear, the path to a quote took multiple clicks, and their credibility signals were buried below the fold. In a market where homeowners often decide between two or three installers in an afternoon, that was leaking real revenue.
CLIENT OVERVIEW
Auckland's certified VELUX specialists.
Skylight Experts is a New Zealand skylight installation, replacement and repair specialist based in Auckland, certified by VELUX and shipping across NZ. The team is known for precise flashing work, watertight installs and a 10-year workmanship warranty that most competitors can't match.
PROJECT OBJECTIVES
Turn a strong offline reputation into a real online engine.
The team needed a digital home that reflected the calibre of their work, made the range of installs (pitched, flat, roof windows, sun tunnels, electric, solar) genuinely browsable, and gave both homeowners and trade partners a clear, low-friction path from a Google search to a booked quote.
- Present the full skylight range clearly on mobile
- Position the brand as the certified premium choice
- Add an AI-assisted quote path to shorten the sales cycle
- Rank for the exact terms Auckland homeowners search
DESIGN APPROACH
Editorial, product-led, unmistakably premium.
We built a bright, confident visual system around real Skylight Experts photography, VELUX product imagery and a colour palette that reads as clean, precise and trustworthy. Every product page follows a consistent pattern, so the catalogue scales without losing polish.
WEBSITE FEATURES
Everything a buyer or trade partner needs, one tap away.
Beyond a marketing site, we shipped a full product catalogue with ecommerce fundamentals, a bespoke AI-powered quote form, a service-based enquiry flow, review integration and a blog for ongoing SEO and AEO content.
- Product catalogue across pitched, flat, roof windows and sun tunnels
- AI-powered quote form on the homepage and contact page
- Service pages for installation, replacement and repairs
- Google review integration surfacing latest 5-star feedback
- Blog architecture for ongoing SEO and AEO content
MOBILE OPTIMISATION
Built for the phone-first NZ homeowner.
The majority of skylight research happens on mobile, often on a roof or during a site visit. Every page is engineered mobile-first with sticky click-to-call, thumb-reach quote CTAs, aggressive image optimisation and Core Web Vitals as a launch requirement.
SEO CONSIDERATIONS
Ranking against national competitors from day one.
We structured the site around the exact commercial and informational search intent Auckland homeowners actually use, 'skylight installation Auckland', 'VELUX skylight NZ', 'flat roof skylight replacement' and more. Product, service and blog schema, clean IA, and internal linking give the site room to compound over time.
- Product, service and article schema throughout
- Clean URL structure and IA aligned to search intent
- Local SEO tuning across Auckland suburbs
- Blog architecture engineered for AEO citations
UX IMPROVEMENTS
Every screen answers the buyer's next question.
We reduced clicks-to-quote from four to one, surfaced trust signals (VELUX certification, 10-year warranty, Google reviews) next to every primary CTA, and rebuilt navigation so the full range is discoverable without ever leaving the homepage.
KEY OUTCOMES
A digital front door that matches the workmanship.
The new Skylight Experts site now converts research traffic into qualified quote requests, ranks across Auckland skylight search terms, and gives the team a scalable content and product engine to keep growing on.
OUR APPROACH
How we approached it.
01
Audit and strategy
We reviewed the existing site, mapped the customer journey from Google search to booked install, and identified the exact drop-off points losing qualified enquiries.
02
Information architecture
We restructured the site around the products and services people actually search for, with clear category pages, product listings and a single path to enquiry.
03
Conversion-led design
Each page was rebuilt around a single primary action, supported by product photography, VELUX certification, warranty and Google reviews positioned exactly where decisions get made.
04
Performance and SEO
We rebuilt the site on a modern stack with Core Web Vitals, structured data and on-page SEO baked in, so it's fast on mobile, ready for Google and AI search, and scales as the catalogue grows.
THE OUTCOME
What changed.
Skylight Experts now runs a site that reads and performs like the country's premier VELUX specialist. The AI-assisted quote path, product catalogue, service structure and review integration have turned the site into a genuine sales asset, not a brochure, and given the team room to keep publishing, ranking and converting.
WHAT THEY GOT
- Clear positioning as Auckland's certified VELUX specialist
- Ecommerce-ready product catalogue (pitched, flat, sun tunnels)
- AI-powered quote path direct from the homepage
- 10-year warranty and Google review proof throughout
- Fast, mobile-first build ready for NZ-wide search
SERVICES
MORE WORK
