PRINTING & PRODUCTION
Surreal Printing
B2B catalogue + lead system.
OVERVIEW
The brief.
Streamlined B2B website with an interactive product catalogue and instant-quote workflow, turned slow phone enquiries into fast online conversions.
THE CHALLENGE
Surreal Printing's catalogue was extensive but hard for buyers to navigate online. Most quotes still came in by phone or email, which meant the team spent a large share of the day on repeat questions.
OUR APPROACH
How we approached it.
01
Catalogue rethink
We restructured the product range so buyers can find what they need by use case, not just SKU.
02
Online quote flow
A simple form-driven path that gathers the right information up front, so the team can respond with a real number quickly.
03
Content where it helps
Spec sheets, lead times and finishing options surfaced on the relevant pages, instead of buried in PDFs.
04
Connected to the back office
Quote requests land in the team's existing tools rather than a separate inbox.
THE OUTCOME
What changed.
Surreal's site now does what a B2B catalogue should: makes it easy to specify, easy to quote and easy to commit. The team spends less time chasing repeat questions and more time on the work that matters.
WHAT THEY GOT
- Faster quoting
- Clearer product range
- Less time on admin
SERVICES
MORE WORK
