AUTOMOTIVE
FHM Automotive
Booking-driven website + ads.
OVERVIEW
The brief.
Modern automotive site engineered for service bookings, paired with Google Ads to keep the workshop consistently busy.
THE CHALLENGE
FHM Automotive had a loyal customer base but the booking experience was largely manual. Their digital presence didn't reflect the quality of work and they had little visibility into what their advertising was actually returning.
OUR APPROACH
How we approached it.
01
Website rebuild
A clear service catalogue, transparent pricing where appropriate, and a booking flow built to reduce phone tag.
02
Tracking foundations
Clean analytics and call tracking so every channel could be measured against actual bookings.
03
Search advertising
Targeted Google Ads campaigns aimed at high-intent service searches in the surrounding areas.
04
Ongoing optimisation
A weekly cadence of small improvements based on which channels and pages were converting.
THE OUTCOME
What changed.
FHM now have a digital front door that matches the quality of their workshop. Bookings are easier for customers to commit to, and the team has a clear view of what's driving each new enquiry.
WHAT THEY GOT
- Easier online bookings
- Tighter ad performance
- More repeat customers
SERVICES
MORE WORK
