CUSTOM BUILDING
Custom Living Construction
Modern digital presence for a custom Auckland builder.
OVERVIEW
The brief.
Modern digital presence for Custom Living Construction, an Auckland custom building practice. Considered typography and photography-led structure that reflect the calibre of the projects and give the business a professional online home.
THE CHALLENGE
Custom Living Construction wanted a digital presence that reflected the standard of its custom build work. The brief was to translate the calibre of the projects and the team's approach into a modern, considered website that could stand alongside the best in the New Zealand residential build market.
OUR APPROACH
How we approached it.
01
Custom-build-first positioning
Copy and structure that leads with the custom build proposition, letting the projects and craft do the heavy lifting.
02
Considered visual direction
A restrained, photography-led design that gives each build room to breathe on desktop and mobile.
03
Straightforward enquiry path
A clear route to the team, tuned for the way custom-build clients actually engage.
04
Responsive build
A modern responsive foundation, structured so the site can grow with new projects and content over time.
THE OUTCOME
What changed.
A new digital presence for Custom Living Construction that better reflects the quality of its custom build work and gives the team a modern platform to grow from.
WHAT THEY GOT
- Custom-building-focused positioning
- Modern, considered digital presentation
- Responsive across desktop, tablet and mobile
SERVICES
MORE WORK
