VEHICLE RENTAL
Alpha Rentals
Modern vehicle-rental experience, discovery to booking.
OVERVIEW
The brief.
Modern digital experience for Alpha Rentals, a New Zealand vehicle-rental business. A considered structure that makes it easier for customers to explore the fleet and move confidently towards a booking.
THE CHALLENGE
Alpha Rentals wanted a digital experience that made exploring the fleet and moving towards a booking as simple as possible. The brief was to translate a rental journey that traditionally involves phone calls, emails and back-and-forth into a modern, considered online experience.
OUR APPROACH
How we approached it.
01
Vehicle-first structure
A content structure built around how customers actually shop for a rental vehicle, not around internal categories.
02
Clear discovery
Restrained, considered vehicle presentation so customers can compare and shortlist confidently.
03
Streamlined booking journey
A simplified path from browsing to enquiring, designed to reduce friction at each step.
04
Responsive build
A modern responsive foundation, structured so new vehicles, locations and content can be added cleanly over time.
THE OUTCOME
What changed.
A modern, considered digital experience for Alpha Rentals that makes it easier for customers to explore the fleet and move confidently towards a booking.
WHAT THEY GOT
- Modern, considered digital experience
- Clear vehicle discovery
- Streamlined booking journey
SERVICES
MORE WORK
