COMMERCIAL & STRUCTURAL CONSTRUCTION
AGA Construction
Modern brochure website for a commercial and structural construction specialist.
OVERVIEW
The brief.
Brochure website rebuild for AGA Construction, a commercial and structural construction specialist operating across Auckland and the North Island. A restrained, professional digital presence that reflects the calibre of the company and its work, aligned with a business that wins work through relationships and referrals rather than aggressive online marketing.
THE CHALLENGE
AGA Construction is a commercial and structural construction specialist whose reputation is built primarily through its work, relationships and referrals. The existing digital presence did not reflect the standard or professionalism of the business. The objective was not to turn the website into an aggressive lead-generation funnel, but to give prospective clients, partners and referrals a modern place to understand the company and view its work across Auckland and the North Island.
OUR APPROACH
How we approached it.
01
Restrained construction-focused direction
A visual direction that reads professional and construction-appropriate, without unnecessary marketing clutter or design gimmicks.
02
Clear company positioning
Straightforward copy that positions AGA Construction as a Commercial and Structural Construction Specialist across Auckland and the North Island, delivering apartment complexes, commercial buildings, warehouses, civic and education projects and refurbishments.
03
Straightforward navigation and enquiry path
A simple structure that lets referred visitors, partners and prospective clients find what they need and get in touch without friction.
04
Responsive brochure build
A modern responsive website that presents the business consistently across desktop, tablet and mobile.
THE OUTCOME
What changed.
AGA Construction now has a modern digital presence aligned with the way the business operates and wins work. The site gives prospective clients, partners and referrals a professional online home that reflects the standard of the company and its portfolio.
WHAT THEY GOT
- Professional, modern digital presence
- Clear presentation of the business and its work
- Responsive across desktop, tablet and mobile
SERVICES
MORE WORK
