TRADES
Accurate Plumbing
Lead-gen website + local SEO.
OVERVIEW
The brief.
Conversion-focused website paired with a local SEO program for an Auckland plumbing business, built to capture urgent service calls and grow recurring commercial work.
THE CHALLENGE
Accurate Plumbing was strong on service quality but their website didn't make it easy for someone in an emergency to call or book. Local search visibility was inconsistent across suburbs they actively served.
OUR APPROACH
How we approached it.
01
Service-first website
We rebuilt the site around the jobs people actually search for, with clear pricing intent and obvious phone and form actions.
02
Mobile-first booking
Click-to-call buttons, simple forms and content prioritised for someone holding a phone with one hand.
03
Local SEO sprint
Google Business Profile work, suburb pages, and consistent listings across the directories that drive trade enquiries in New Zealand.
04
Process for ongoing work
A simple internal process so the team can publish jobs, photos and updates without involving developers.
THE OUTCOME
What changed.
The site now does the heavy lifting for both urgent residential calls and longer-cycle commercial work. The team picks up enquiries faster, and the brand shows up consistently across the suburbs that matter most.
WHAT THEY GOT
- Faster path to enquiry
- More commercial repeat work
- Strong local visibility
SERVICES
MORE WORK
