Skylight Experts
Skylight Experts is a trusted New Zealand-based company specialising in skylight installation and fixed skylight solutions. Their goal was to create a digital presence that reflects the same clarity and brightness they bring into homes. They needed a modern, user-friendly website that not only showcases their expertise but also makes it easy for customers to explore skylight options, request quotes, and learn about the benefits of natural light in living spaces.
Process:
1. Discovery and Planning:
- We began by holding deep stakeholder consultations with Skylight Experts’ team to understand their mission—helping homeowners upgrade their living spaces with natural light and stylish design. To refine our approach, we also conducted competitor and market analysis of home improvement and skylight providers to uncover opportunities where Skylight Experts could stand out.
2. Design and Development:
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- Wireframing and Prototyping: Developed user flows and wireframes to map key actions—like browsing skylight styles, submitting installation requests, and accessing customer support. These were transformed into interactive prototypes to test usability on both desktop and mobile.
- Responsive Design: Ensured the site looks and feels seamless on all devices, enabling on-the-go homeowners to explore options with ease.
- Content Management System (CMS): Built on an intuitive CMS platform, empowering the Skylight Experts team to manage products, publish blog updates, and update portfolio images without needing technical support.
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3. Content & Visual Design:
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- Copywriting: Crafted clear, homeowner-focused messaging that educates visitors on skylight benefits—energy savings, aesthetic upgrades, and healthier interiors—while encouraging next steps with strong CTAs.
- Visual Elements: Used high-quality project photos and before-and-after visuals to illustrate real installation outcomes and inspire visitors.
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4. Search Engine Optimization (SEO):
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- On-Page SEO: Optimized page titles, meta descriptions, headings, and imagery to boost visibility for search queries like “skylight installation Auckland” or “best skylights NZ.”
- Local SEO: Highlighted service areas and customer testimonials to elevate trust among local homeowners and improve rankings on regional searches.
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5. Testing and Launch:
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- QA & Usability Testing: Conducted cross-browser and device testing, validating navigation, contact forms, and site speed to ensure an excellent user experience.
- Launch Support: After deploying the site, we provided monitoring and tweaks, ensuring smooth performance and addressing feedback immediately.
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Result:
- Enhanced User Experience: Visitors now enjoy intuitive navigation, informative content, and easy access to project galleries and inquiry forms.
- Increased Engagement: Clear CTAs and polished visuals have led to longer visit durations and higher lead form completions.
- Improved Search Presence: Strategic SEO efforts have driven more organic visibility, especially in key Auckland and New Zealand skylight searches.
- Empowered Team: The Skylight Experts team now effortlessly updates site content and showcases new projects using the CMS.
Words from client :
The team made our vision come alive online—from the clean design to the ease of use. Launch was smooth and we’re already seeing more qualified leads. Highly recommended!
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